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6 Ways to Market your Small Business during the Holiday Season

Holiday season marketing techniques

Holidays are the best time of the year for the owners of small businesses to put themselves on the maps of the shopping world and come shoulder to shoulder with the other top leading businesses. Most of the brands do not celebrate the festivals of the holiday season, but customers surely do. Make sure to drive out the sales from the “Season of Opportunities”. The online stores are surely a part of this race and we have gathered 6 basic marketing techniques which can help your business out in a big way;

Here is a list of 6 things you can do to make yourself and to stand out among the other business firms,

1. Propose a Sale

The easiest and the oldest way of making a profit in the book is offering a discounted sale to the customers. In the case of sales, Black Friday and Cyber Monday have left all the other traditions behind as the sales made during the Black Friday has considerably increased as compared to the those of made the previous year. You don’t even need to put up “Cyber Stockings” and wait until the morning to get your present in the form of profit.

2. Surprise your customers with a gift

Holidays are all about the gifts and happiness, so be a part of this and present your customer with gifts. Be it a coupon or an information product, the motive is to make your customers feel like you haven’t forgotten about them in the holidays season.

3. A graphical representation

If releasing a video is not a part of your digital marketing strategy, you are not making the most out of your business. Publicizing your video is not as hard as it sounds but it is actually one of the easiest ways to let your customers know what you have in store for them. Try to make your video as visually appealing as possible, given that sight is the most effective of all the other senses.

4. Social activity

Make sure to be socially active during the holiday season on several social media platforms. Tempt your user to buy your product, share your video or post. This would help you to make your audience aware of the new product releases as well.

5. Decorate your landing page

One of the most effective technique in digital marketing in order to gain the attention of the customers and become the hub of it is to decorate the landing page or the home page of your website in accordance with the ongoing event or festivity. This makes the customers feel like they are availing the “limited sale” unaware of the next sale which is right around the corner.

6. Email to the customers

Make up a strong story about your business and describe the significance of this business in an email, tell the customer how they have played such a major part in the growth of your business, be grateful to their contributions. Make sure to provide a CTA (Call to Action) in the mail.

The season of holidays is grand, both in terms of sales as well as fun, nonetheless which day you are celebrating. Integrating a little bit of holiday charm in these marketing strategies can be beneficial for your sales, revenue, and image. The more your firm would stand out from others, the more is the chance of audience remembering it. Make the most out of your time and prepare for the additional work to ensure that neither you nor your team is missing out this gigantic chance of getting the biggest profit of the year through the biggest opportunity to shop.

About the Author

ayaz@cooperativecomputing.com'

Ayaz Ali

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