HOW CONTENT MARKETING CAN HELP YOU BUILD PERSONAL BRAND
- July 2, 2018
- Business Consultation , SEO
Social media can helps you build personal brand and that too a known one. Social media has made an amazing opportunity for us to associate with our friends, our family and most importantly our professional networks.
While us as a whole we all know that LinkedIn is a vital tool for fostering and maintaining business associations, every single social system you utilize is creating an extension of, and an outlet for, your unique brand. Why not get many profits out of those social platforms as could be expected?
How do you do it? Take on a similar mindset as a content marketer. Here are three different ways that content marketing can enable you to promote and build personal brand online:
1.) Tell a Story
To start with, it’s important to consider your identity. All things considered, you can’t cultivate or promote a brand without recognizing what your brand is. Set aside some opportunity to consider what separates you – what makes you unique or interesting? What abilities do you have that give you an edge over the competition? What’s your “source story,” or what makes you your identity?
Know about who your gathering of people is, maybe through a trick content marketers call “social tuning in.” Are you attempting to influence yourself to resemble an appealing candidate for another contract? Attempting to position yourself as a thought leader in your field with a specific end goal to score more freelance gigs?
In this brainstorming process, be straightforward with yourself, and don’t be hesitant to be human – it’s your little characteristics and tics that make you your identity, and your gathering of people will dependably need to know the genuine you. During a time of artificially glamorizing and Photoshop, legitimacy matters, and connecting emotionally will dependably trump falling off like a freshly-polished robot.
What’s more, once you have an idea about your identity and what you bring to the table, begin advancing it! Most social networks offer a “bio” or “about me” segment ideal for you to present your brand narrative and single out exactly who you’re endeavoring to reach.
2.) Think Visually
However, don’t simply stop with a bio! Your gathering of people won’t simply be going to your page for content. Adopt the thought process of a planner and make a cohesive visual identity for yourself that mirrors your story.
Need to pressure your professional bona fides? Consider utilizing another business headshot as your profile picture. Want to reflect your well-rounded side? Snatch a photo of yourself playing baseball, perusing a book, or playing with your children.
3.) Create Content
Producing superb content is the spine for social, SEO, and email marketing systems, which is to state that it’s the single greatest way that content marketing makes an incentive for brands of every kind imaginable. Routinely creating and sharing your own unmistakable content is a simple method to transform your very own online brand into a benefit that is creating profits for you in reality.
Searching for something considerably less complex? Numerous social networks, including Facebook and LinkedIn, are presently reassuring clients to compose and make utilizing as a part of application distributing and notes tools – implying that you can begin a blog without ever leaving your most loved social platforms.
Interested in audio content?? Why not begin a podcast? Hoping to extend your brand visually? Begin with Snapchat, investigate Instagram, and recollect remember that it’s now easier than ever to deliver video, because of Periscope, Facebook Live, Vine, and other simple to-ace social video applications.
Thinking outside about the box? Begin playing around with new applications and social sharing openings, similar to the List App. Associate your brand with your leisure activities and interests. Into reading? Look into creating content and systems administration with different literals on Goodreads. More into the film? Letterboxd gives you a chance to cultivate a film journal, post audits, and offer records.
The bottom line is that there are endless opportunities to create and share content in our current digital landscape. If this content is closely tied to your unique visual sensibilities and brand narrative, then putting out into the world is sure to attract you plenty of high-value attention, the sort that pays off down the line when it comes time to network, land that next gig, or even close with a new client.
The bottom line is that there are endless and unstoppable opportunities to create and share content in our current digitalized landscape. It the content is closely tied to your unique visual sensibilities and brand narrative, then putting out into the world to make sure to attract you plenty of high-value much-needed attention.
Obviously, we understand that these open doors – and the weight of really set aside the opportunity to plan, make, and offer content of your own – can be overwhelming. That is the place we come in! Searching for a trustworthy hand to hold as you plunge your feet into the content marketing pool? Need a designer to help you off with a personal site? Whatever your online marketing and content creation needs.