How to optimize landing pages for multichannel marketing
- November 19, 2016
A landing page is a single web page that is built to receive specific visitors from a defined set of target audience. These landing pages are responsible for and used to persuade visitors to heed call for action that will fulfill the marketer’s conversion goals.
A common person may think these pages appear to capture email addresses, but that isn’t the case. These pages can also be used to persuade visitors to subscribe to newsletters, pitch sales, facilitate downloads, or offer navigational options. In a technical view, these pages are used as the go-to destination for advertisings while SEO could be classified as the landing page.
This is true in multi-channel marketing in which different promotional adverts maybe require different configurations and styles for landing pages.
In a general market overview, in many parts of America, including Dallas, Digital marketing firms have used landing page optimization technique for their clients who seem more than satisfied in terms of customers and visitors traffic on their website.
So let us look into this technique to make a balance conclusion;
Determining the landing page’s purpose
The first thing you have to do is to create a functional landing page and decide what it’s for. Will you use it to generate leads or perhaps to pitch sales? Whatever the purpose, it must be focused and solitary. When trying to make the visitor to do more things will lead them to confusion and for you, failure. So you need to keep this in mind that the landing page’s purpose will set the tone for everything, from headlines to the text body, right down to its call to action. You also have to take care of your audience and don’t let them get confused and bored, your conversion rates suffers. Always keep your content message simple and united.
Identifying and setting the value proposition
When writing, make promise explicit every step of the way. Tell your readers how you are offering can increase their pleasures or it can take away their pain. Write that in the opening paragraph and make it lead supposedly as a benefit statement.
Create at least two of each element
Copywriting and landing page designs aren’t the same. you can assume one headline or color scheme to be better than other, but most of your visitors may think otherwise. For that, testing is essential for landing page optimization. It provides data analysis of which part of your landing page is working properly and which needs to be improved. To further optimize your landing page, you can optimize it through multivariate testing and A/B testing where one is used for switching out single landing page elements to see which performs better. The other testing is used to measure which combination of elements can perform best.
Applying basic SEO
Add meta descriptions and title tags to your landing page when it is shared on any social media. Bots like PCC award points when these SEO elements are filled correctly. SEO doesn’t require many efforts but it can reward your landing page in one or more ways.
Make sure it is Mobile-Friendly
If you want to success in all levels of World Wide Web and the internet then you must make your landing page to be mobile-friendly.
Track you page with analytics
Tracking your landing page will help in measuring user engagement and also understand visitor’s behavior. It will also help you identify the need of adjustment in getting the most out of your page and the promotions you are doing on it.
Using landing pages for your multi-channel marketing isn’t easy and it needs constant testing with immediate adjustments to get best results. You need to refine your craft and better traction of your page won’t be far behind.
Leave a Reply
You must be logged in to post a comment.