It’s a known fact that the web has gone mobile now, and there is no stopping it. People are accessing the web from every place and every device. This affects both the designers and website owners, they must address a mobile strategy in all their web design project.

Richa Jain says, “In the last 3 years desktop Internet usage has fallen from 90% to 60%, while mobile usage has increased to 40%.Following this trend, mobile devices are set to upstage desktop Internet access soon.”

Your strategy may differ from another project, however, you will definitely need to think about one, if you want your website (or client’s website) to function on mobile devices. Whether you design an interactive application, a content-driven news website, or a normal static website. It’s best you pursue a strategic approach—one that includes a meaningful look at your mobile site UX. Or hire the best web design services in Dallas. It’s better to leave these tasks to professionals.

So here I’m going to highlight five key elements that you, as designers or website owners needs to consider during your mobile web design projects.

Highlight Your Need For A Mobile Website

Most mobile web design projects come from the following circumstances:

• A new website requires both desktop and mobile strategies.
• An existing website requires a redesign for mobile devices.
• Or a desktop website just requires a mobile version.

Each of the above circumstances will require a different set of strategies. So, first, you need to know why you need a mobile strategy for your website.

Study The Business Objectives And Past Data Before Moving Forward

When you’re hired as a web developer/designer by a client to design a mobile website for their business. You need to find out the business objectives as they relate to a mobile website. You need to prioritize those objectives and implement them in your design.

If you’re required to redesign a website, I would suggest you study the past and current data before starting your design/development process. Analyze which device or browser your users are accessing the website from. Target these browsers and platform as your top priority when you go forward.

Add Responsive Web Design To Your Strategy

So many mobile devices are being launched every year. Those days of checking your website on a few browsers are over. You must optimize your website for a large number of desktop and mobile devices. Each device has different screen resolution. With responsive web design, you can easily transform your website from—working on mobile screens—to working on TV, Mobile devices, and tablets. You can easily design your website to scale and adapt to any device it’s viewed on.

Simplify Your Web Design

When making a mobile version of your website, you need to simplify your web design wherever possible. Keeping the file size and load time down on your website can give your users a smooth user experience.

Usability is another element you need to consider in your mobile web design. Use a simplified approach to your design, layout and navigation options, and place them wisely on the website. Remember, simplicity is the key. Use single-column layouts or a collapsible navigation if your site has a lot of information that you want to present on your mobile website.

Test Your Mobile Website

You need to test your mobile website on as many devices as possible. You won’t practically have all the devices, but you can install developer SDK for iPhone and Android platforms to check your mobile website’s capability.